By Henriette Martel-Lawson
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Additional info for 200 Marketing Ideas for Your Website
Example: HerbaCall offers resources to independent Herbalife distributors. Paying subscribers are given access to hundreds of Herbalife testimonials. The database can be searched or browsed by categories. com 65 Credentials 56. Experts & customers reviews Invite experts and customers to review your products. Reviews are informative and give visitors an in-depth knowledge and appreciation of the product. Furthermore, unlike testimonials, reviews usually appear unbiased, and therefore more plausible, because they tend to cover both good and not-so-good features.
They also display static shots of their premises. These images introduce the business and build customer confidence. com) Example: Hershey presents an informative video on the chocolate making process in their ‘Kidztown’ website. The video adds interest and fun to their website. com) 35. Fun facts & curios Relate amusing and unusual facts about your product or service. Fun facts and curiosities are easily remembered and provide good publicity through viral marketing (online word-of-mouth). com 47 Product Information Unusual art Example: In the Jelly Belly Bean Art Gallery, thirty commissioned artworks are displayed.
Substantiate assertions with hard evidence. Display achievements and let testimonials, third-party reviews and recommendations speak on your behalf. Provide credentials that convince customers of your expertise and trustworthiness. 55. Testimonials Obtain written or audio testimonials from satisfied customers to build credibility. A testimonial is one of the best promotional tools available because the recommendation comes from an independent source. It is a form of consumer endorsement. Testimonials can be either grouped in one page or interspersed throughout the website.